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Image

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W Wielkiej Brytanii, przynajmniej, Mondeo cierpi z powodu postrzegania go jako samochodu służbowego dla przedstawicieli handlowych. Określenie "Mondeo Man" (podobnie jak niegdyś Sierra Man) jest używane przez niekórych brytyjskich politycznych komentatorów do określania ludzi opisywanych jako przeciętni wyborcy klasy średniej.

Pomimo tego, auto w prasie motoryzacyjnej zyskało sobie określenie najlepszego w swojej klasie, co może okazać się niewystarczające do zmiany odbierania tej marki na rynku, ponieważ jest ono oparte raczej na wizerunku niż na jakości technologicznej.